Key words: Internet, Internet economy, outsourcing, Russia, India
The emergence of the global "web" and its introduction into our daily lives are equivalent to the invention of electricity in the 19th century in terms of its significance and impact on the overall progress of human civilization. No one doubts that we are now living in the digital age. But, as in any historical era, there are countries that are "ahead of the planet" in this area, and there are also countries that are lagging behind. Russia and India are among the world's top ten countries with the largest number of Internet users, but they represent different concepts of Internet economies.
Using the terminology of the "old" economy, they can be described with a certain stretch as import-substituting and export-oriented models.
WHAT IS THE INTERNET ECONOMY?
"Internet economy "(other names - " digital economy "or" cyber economy") is usually called the use of modern information technologies (IT) in business, the dynamic development of which radically changes the working methods of many companies. This is most noticeable, of course, in the field of high technologies, but today other areas - trade, mechanical engineering, chemistry, biotechnology, medicine, financial and stock markets, oil and gas industries - can no longer function successfully without IT.
Nowadays, the ability to quickly and efficiently master and implement new Internet technologies in business processes is of strategic importance for the survival and competitiveness of almost any large enterprise. Internetization has brought unprecedented opportunities to speed up production cycles, in particular, pre-production (selection of raw materials, search for suppliers, etc.), product sales, and promotion on both local and international markets.
In fact, the modern economy and most companies have become a hybrid of the "old" economy and the new Internet economy, which at the same time qualitatively improves and contributes to the growth of the ...
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